On the brink of gentrification: buy now in Niagara Falls or be priced out

Toronto is growing so fast that Niagara Falls, NY is on the brink of rapid gentrification that is likely to triple the value of the City’s lexceptionally low-cost housing stock over the next ten years.  The catalyst for it all is the newfound prospect of cross-border transit connectivity with Toronto’s Union Station.

The City of Toronto proper is the fastest growing city in North America — by a wide margin — and the Greater Toronto Area (‘the GTA’) is the second-fastest-growing metropolitan statistical area in North America, only narrowly outpaced by Dallas-Fort Worth.

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Growth for the twelve months ending July 1, 2018.

While Dallas is a relatively affordable place to live with its sprawling suburbs and web of freeways, Toronto suffers a wild and rapidly escalating affordability crisis, driven largely by the confluence of massive influxes of new immigrants and strict land use and zoning laws.

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Add to that a booming innovation economy, and rents are skyrocketing like never seen before.  Tech jobs are growing faster in the GTA than in Silicon Valley, and though the Bay area still boasts higher salaries, it’s now commonplace for programmers’ starting salaries to exceed $120,000 in Toronto.

The tech sector grew by 16.6% in 2018, according to industry reports.

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There are so many new immigrants to the City of Toronto that many longtime Torontonians are moving further and further out into the region’s dense urban periphery, and prices of homes in the rural hinterland are even soaring.

Last year, the number of home sales in the Greater Toronto Area increased by 12.6% compared to 2018.  The average sales price for the 2019 calendar year was C$819,319 (about US$630,000), up 4% compared to $787,856 in 2018.  Single-family, detached homes average C$1.05 million, compared to condo apartments with an average price of C$612,464.

In 2019, the Greater Toronto Area had 3,531 homes newly added to the market, down 18.1% from 2018. The total active listings declined 35.2% year-over-year to 7,406, as the region’s housing shortage becomes increasingly tight.

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What does Toronto’s boom mean for Niagara Falls residents? 

For decades, the City of Niagara Falls has been known for the most affordable housing and cheapest rents in Western New York.  Over the course of the past decade, rents in and around the City of Buffalo have experienced remarkable growth — making the Falls’ rents look remarkably inexpensive as they stagnated over the same period of time.

A Niagara Falls businessman believes now is the time for City’s residents to buy — when home prices are still exceptionally affordable — or prepare to be priced out of the city in five to ten years’ time.  Mortgage interest rates are lower now than they are going to be for a long time, he warns.

“Niagara Falls is on the brink of gentrification, and it won’t be slow and steady the way that Buffalo has experienced it,” explains a Niagara Falls businessman who has renovated a number of properties into local Airbnb venues in the City’s South End.  If the GO Train extends to the American side of the Falls, he plans to invest heavily in restoring dilapidated turn of the century single-family homes in the City’s North End as well.

A new Niagara Falls Amtrak Station cost more than $40 million to construct, mostly using federal funds.   The facility was designed to allow Canadian customs agents to pre-clear travelers inside the station before they board the train.  That could transform the nature of day travel between Western New York and Toronto.

Most of that demand for new housing is a result of the Greater Toronto Area’s remarkable housing shortage and an extraordinary affordability crisis that’s swept Canada — largely at the confluence of tight land use and zoning laws, high-volume immigration policies, and a strong economy.

“Extending Toronto’s GO Train to Niagara Falls, NY is going to be the match that sparks an extraordinary fire,” he explains.  “When folks can commute to downtown Toronto under two hours, and the creative class discovers our affordable our cost of living, Main Street in Niagara Falls is going to feel more Canadian than it feels like Niagara County.”

Toronto’s GO Transit commuter train already provides daily commuter service from Niagara Falls, Ontario.  That VIA Rail station is located only 2,000 feet away from the City-owned Amtrak station on Main Street in Niagara Falls, New York.

The starting price of a two-bedroom apartment in downtown Toronto is well over $2,500, and one-bedrooms start at $2,100.  Prime spots downtown and units with waterfront views fetch multiples of that.

“Western New York developers are ecstatic to get $1,400 for a one-bedroom and $1,800 for a two-bedroom.  The economics are such that developers and prospective Canadian renters are both excited at that price point.  Studio apartments for Canadian students and artists would sell like hotcakes at $800 to $1,000 a month,” he predicts.

In order to satiate that demand, many economic development officials have been calling on New York State to expand it’s wildly successful Historic Preservation Tax Credit and to reserve those new funds for exclusive use inside the City of Niagara Falls.  Funding the credits at $60 to $80 million annually would transform the City’s historic residential neighborhoods in five to six years.

The City’s ample stock of dilapidated historic structures qualify for New York State historic preservation tax credits, which subsidize the costs associated with restoration and adaptive reuse.

The business community in Niagara Falls has never been as optimistic about the economic opportunity in residential housing, but many business people are quick to warn City residents who are currently renting to very quickly purchase a home in the city — within the current calendar year.

“If you wait until 2021 to buy a house, prices are going to be 10% higher and, even more importantly, interest rates could be a full percent higher or more.  Purchase a property before prices begin to skyrocket because renters are likely to be pushed into the suburbs,” explains one micro-developer who has raised more than $1 million to begin flipping properties off of Main Street.  “And if you live in the suburbs, consider flipping property in the city, because the economic opportunity can be broadly enjoyed by even small scale investors.”

Main Street in Niagara Falls’ North End neighborhood is a stone’s throw from the City’s new Amtrak Station on Main Street near the Whirlpool Bridge. 

While some in the African American community voice concerns about rising home prices, others see it as an enormous opportunity for Black homeowners and others to cultivate long term wealth through homeownership and appreciating property values.

“Buying a home is the very best investment opportunity that the average Niagara Falls resident can invest in,” explains one Pine Avenue restauranteur who has been waiting for an opportunity to invest in the city’s comeback.  He is excited that even smaller-scale investors can lead the way.  “Buy now, and you’ll triple your money in ten years.  That’s especially true with today’s low mortgage rates.”

Some urban planners cite the Mission Bay neighborhood of San Francisco, a large multi-block development project, as being demonstrative of the style, quality, and density of housing that can be expected to line Main Street in Niagara Falls in ten years.

Main Street and Whirlpool Drive could emerge as high-density pedestrian corridors lined with stacks of luxury one- and two-bedroom units, with underground parking for residents and storefront amenities lining nicely refurbished and tree-lined streetscapes. Because of its close proximity to the train station, residents would have access to a commute to downtown Toronto in under two hours.

Urban design advocates support an expansion of state tax credits to subsidize the historic preservation of Main Street’s historic properties, like the Jenss Building and other structures from the city’s heyday.  But he suspects that the vast majority of the City’s private sector investment over the next decade will be for new mixed-use neighborhoods with vibrant streetscapes and densely built amenities.

There is enormous value in the historic architecture of Niagara Falls’ single- and multi-family housing stock, it’s front porches and intimately scaled (relatively leafy) neighborhoods, urban planners often argue.  Much of that housing stock will be restored through market forces — and perhaps accelerated through an expansion of the State’s historic preservation tax credit, which has proven effective in attracting investment in Buffalo.

Residential rents will be priced by the market in relation to two proximities — proximity to the train station and proximity to the waterfront.

“Transit connectivity to downtown Toronto — in under two hours — will be the catalyst for it all,” one developer who owns property downtown.  “With a critical mass of Canadian commuters, a direct non-stop train to Union station would be a quick hour and twenty minutes.”

Within ten years, some investors envision that the entirety of the North End within a half-mile walk of the Niagara Falls train station will be reconstructed in modern urban form, except for historic facades that can be restored and repurposed.



  1. That doesn’t bring out the nature of the falls.. we need a winter’s garden again … some more beauty with nature . The ppl looking like futurama city stake up on top of one another like cans is crazy. That’s an eye sore especially in the summer. This is a very bad idea and the city cant even contain there own .. ijs

  2. just wondering what type of jobs there are to support the projected growth Property prices can do whatever they want if nobody can afford them nothing will change. Dont get me wrong my fathers family came from the North End and My mothers from Mcoon ave So i would love to see that area resurrected.

  3. I’m sorry but most of Niagara falls NY is sitting on tainted soil. Statistics do show that there is a lot of sickness to its residents. How about a cleanup there?

  4. I would hate to see Main Street and Whirlpool Avenue emerge as high-density pedestrian corridors lined with stacks of luxury one- and two-bedroom units, with underground parking for residents!

  5. lol who is going to want to live in niagara falls to take a two hour ride to toronto …. Go woverines wrestling # matt johnson. Why dont you give the name of the person who you interviewed that would be helpful

  6. What a big laugh! On the brink of gentrification of Niagara Falls? The city in the late 1800s was the most High Society one could get the houses that were once along Buffalo Avenue once testified to that fact. The city was once prosperous and beautiful until Democrats took over and greed set in like it or not that is fact. In the mid-20th century they ruined the city by Lackey’s insane Urban Renewal crackpot ideas tearing down all the historic significant buildings. No one did a thing now years later they are talking about historic? Every half A backwards in that town. A century later Niagara Falls is still dreaming now with insane “priced out of the market” bullshittery. Thank you but no thank you. There are many places for me to live and this is no longer one of them.

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