Advertise

We have stories.  You have stores.  Let’s tell them together and cultivate your brand’s presence in the public consciousness.  The Chronicle provides locally owned, homegrown businesses an opportunity to tell their story to the world — and to do so at an affordable cost that can’t be beat by old-world media like print, radio, and television.

A partnership with The Chronicle is about much more than brand presence in the body politic — it’s also about having a strategic partner — a friend and a confidant who knows how important your business’ challenges are for the people you employee and the people who depend on you.

We know that our worth depends entirely on growing your bottom line — and that will be at the center of much of our work.  You’ll have the confidence of knowing that you have expert public affairs professionals in your corner — fighting as hard as you do — every step of the growth trajectory that we’re sure to share.

Give us a call at (716) 548-3371 or drop us an email.

Advertising Opportunities

Welcome to the Advertising page of The Buffalo Chronicle, your most provocative digital newspaper delivering in-depth local and national journalism to over hundreds of thousands of readers worldwide. We pride ourselves on maintaining an engaging ad environment to ensure a premium reading experience, which translates to high-value visibility for our advertisers. Our banner ad spaces are strategically placed for maximum impact, driving engagement and conversions at rates that reflect our engaged, affluent audience.

Whether you’re a brand looking to build awareness or a business seeking targeted leads, our exclusive banner placements offer unparalleled exposure. All ads are fully responsive, high-resolution, and served via secure, ad-blocker-friendly technology. We accept static images, animated banners, and simple HTML5 creatives (no pop-ups or redirects).

Explore our differentiated ad spaces below, with flexible monthly and annual commitments. Annual contracts include a 15% discount and priority placement during peak traffic periods.

Header Banner

Prime real estate at the top of every page. This full-width banner spans the header of our homepage and all article pages, capturing immediate attention from readers as they land on our site. Ideal for brand storytelling or top-of-funnel awareness campaigns.

  • Dimensions: 728×90 pixels (leaderboard)
  • Visibility: 100% of page views
  • Impressions: ~1.5M monthly
  • Rates:
    • Monthly: $2,500
    • Annual: $25,500 (save $4,500)

Footer Banner

Persistent presence at the page bottom. Anchored in the footer across all sections, this banner ensures your message lingers with readers scrolling through long-form content. Perfect for retargeting, calls-to-action, or subscription offers.

  • Dimensions: 728×90 pixels (leaderboard)
  • Visibility: 95% of page views
  • Impressions: ~1.2M monthly
  • Rates:
    • Monthly: $1,800
    • Annual: $18,360 (save $3,240)

Sidebar Banner

Vertical engagement in the content flow. Positioned in the right sidebar on desktop and stacked below articles on mobile, this space runs alongside our most-read stories. Great for niche products, services, or thought leadership.

  • Dimensions: 300×600 pixels (skyscraper)
  • Visibility: 80% of article page views
  • Impressions: ~800K monthly
  • Rates:
    • Monthly: $1,200
    • Annual: $12,240 (save $2,160)

Crossbar Banner

Interstitial bridge across content sections. A sleek horizontal bar that appears mid-page (after the fold) on category pages and newsletters, bridging sections without disrupting flow. Suited for cross-promotions or seasonal campaigns.

  • Dimensions: 468×60 pixels (medium rectangle)
  • Visibility: 70% of category page views
  • Impressions: ~600K monthly
  • Rates:
    • Monthly: $900
    • Annual: $9,180 (save $1,620)
Ad Space Monthly Rate Annual Rate Est. Impressions Best For
Header $2,500 $25,500 1.5M Brand awareness
Footer $1,800 $18,360 1.2M Retargeting & CTAs
Sidebar $1,200 $12,240 800K Niche targeting
Crossbar $900 $9,180 600K Seasonal promotions

Rates are exclusive of taxes and subject to availability. Custom packages available for multi-space bookings (10-20% additional savings). All campaigns include basic performance reporting (impressions, clicks). Advanced analytics available as an add-on.

Why Advertise with Us?

  • Premium Audience: 65% of readers are professionals aged 25-54 with household incomes over $100K.
  • High Engagement: Average session time of 5+ minutes, with 40% click-through on editorial content.
  • Ethical Standards: No misleading ads; all creatives reviewed for alignment with our journalistic integrity.
  • ROI Focus: Past advertisers report 3x average CTR compared to industry benchmarks.

Get Started Today

Ready to elevate your brand? Contact our advertising team at editor@buffalochronicle.com or fill out the form below for a custom proposal. Limited slots available—secure yours now!

[Contact Form Placeholder: Name, Email, Ad Space Interest, Message]

Last updated: October 1, 2025. Rates and availability subject to change.